{"product_id":"hats","title":"HLC Beaver Hats","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eEvery hockey brand puts a logo on a hat and calls it merch. We put a beaver on it, and we'd argue that's the more honest choice.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThink about it. You buy sticks. The beaver has been felling timber, shaping it, and building things that outlast him for roughly twenty million years — no carbon fiber, no factory, no subscription. He is, by any reasonable measure, the most accomplished lumber worker on earth. Naming a company \"Hockey Lumber Co.\" and putting anything \u003cem\u003eelse\u003c\/em\u003e on the hat would be a bit of a fraud.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eSo that's what you get: the original craftsman, sitting where your logo usually goes. It works at the rink, obviously. But the real test of a good hat is whether you'd wear it somewhere with no hockey involved at all — the coffee line, the hardware store, a friend's backyard. This one passes.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eWear the beaver. He's earned the spot more than we have.\u003c\/p\u003e","brand":"Hockey Lumber Co.","offers":[{"title":"Black\/Charcoal","offer_id":48937398206564,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true},{"title":"Heather\/White","offer_id":48937398239332,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/3630\/4228\/files\/HLCHats-4.jpg?v=1785970607","url":"https:\/\/www.hockeylumber.com\/products\/hats","provider":"Hockey Lumber Co.","version":"1.0","type":"link"}